urePlay was founded by two entrepreneurs who were frustrated with the unrealistic game play at multi-player online games sites. At most of these sites, players don't play competitively because there's no incentive to win and there's nothing at stake. At sites where there is an incentive to win, such as gambling sites, players can lose a lot of money. PurePlay's patented business model was developed to encourage people to play competitively to win prizes without requiring them to risk losing money. The only cost to customers is one low monthly fee.
PurePlay plans to apply its unique approach to many types of online multi-player games, enabling players to "Win Big without the Risk". PurePlay's launch in 2005 was kicked off with the rollout of www.pureplay.com, now one of the largest poker sites on the web. With the incredible rise in the popularity of poker, and PurePlay's unique approach, www.pureplay.com has already attracted hundreds of thousands of customers.
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